Resume

Work Experience:

2022 Oct to Present – UI/UX Designer /Butterfield & Robinson Inc.
  • Established robust UX foundation through creation of comprehensive Personas, User Journeys, and implementation of a Design System.
  • Transformed user experience by revamping the Trip booking tool, enhancing usability and efficiency.
  • Designing a complete new website on Figma, informed by extensive competitive research and targeted pain point resolution.
  • Conducting user testing on Maze to ensure seamless digital experience.
  • Collaborating cross-functionally with marketing and digital experience teams to achieve cohesive and impactful digital solutions.
  • Researched and identified trending UX and marketing best practices for effective user feedback collection, paving the way for future implementation post-launch.

UX Projects

  • 2022- Home Depot – Researched and redesigned ‘Filter & Sort’ experience, recommending UI and interaction improvements for enhanced mobile app usability.
  • 2022- Deloitte – Developed compelling visual summary of information for a strategic planning meeting aimed at securing funding and investment for a local women’s shelter, effectively communicating key strategies and goals
  • 2021- MatchCampus – Designed a financial app to visually convey financial health information, making it easily understandable and enabling better financial management, regardless of users’ familiarity with technical language.
  • 2021-  Retail Ecommerce Ventures – Executed CRO for KOHL with ‘Alexa’ to reduce acquisition costs, enhance visitor value, and prototyped redesigned homepage.
  • 2020- Google Merchandise and Breobox – Conducted CRO research for ‘Google Merchandise’ and ‘Breobox’, leveraging ‘Google Analytic’s and ‘Hotjar’ for data-driven insights and optimization strategies.
  • 2020- Broadstone Consulting – Designed ‘HRNexus,’ a marketplace website for on-demand HR consulting services, delivering a seamless user experience.
  • 2020- Parsons School of Design – Developed a tech sheet for a food app, outlining technical specifications to enhance the user experience.
  • 2020- Parsons School of Design – Researched and developed prototype for ‘Care,’ a women’s health care scheduling app with personalized features, ensuring a tailored user experience.

Certificates

  • 2023 – Enterprise Design Thinking Practitioner- IBM
  • 2023 – AI-Powered UX Design – Interaction Design Foundation
  • 2023 – Human-Computer Interaction: The Foundations of UX Design – Interaction Design Foundation
  • 2020 – User-Centered Design (UX/UI) Certificate – Parsons School of Design – The New School, New York
  • 2019 – Graphic and Digital Design Certificate – Parsons School of Design – The New School, New York

Education

  • 2015 – Bachelor of Fine Arts (Visual Arts) – York University, Toronto

Awards

  • 2015 Dean’s Honour Roll, York University.
  • 2015 Harry W. W. Rowe Arts of the Americas Bursaries, York University
  • 2015 Open House Photo Award, AMPD – York University
  • 2014 Best Photo Journalism/ Documentary Award ‘RMG Exposed’, The Robert McLaughlin Gallery
  • 2014 The Nalini & Tim Stewart Photography Award, York University
  • 2014 Mental Health & Wellness Contest, York University
  • 2013 The Moments We Travel For (shortlisted), Outpost Magazine
  • 2012 International Federation of Photographic Art (FIAP) acceptance, 13th PSI International Digital Salon – 2012, India
  • 2012 FIAP acceptance, F2 / Salon Internacional de Fotografia, Argentina
  • 2012 FIAP acceptance, 1st International Salon of Photography “WOMAN”, Serbia
  • 2012 FIAP acceptance, 5th Exhibition of Photographs “Bor 2012”, Serbia
  • 2012 Street and Protest Photojournalism (2nd), Global Photojournalism; Protest, Culture, and News
  • 2012 BP-Marathon: April 2012 (1st), Bangladeshi Photographers
  • 2011 Out of the Box II (2nd ), Through the Lens: Bangladesh
  • 2010 Out of the Box (honorable mention), Through the Lens: Bangladesh

Commission

  • 2014 YUSC Mural Art Commission, York University.

Publications

  • Vogue Italia
  • National Geographic
  • The Daily Star, Bangladesh
  • The Daily Prothom Alo, Bangladesh
  • Purple Magazine, Bangladesh
  • Picsean
  • 121clicks

Solo Exhibition

  • 2014 Charak – Triumph of Man, Special Project Gallery – York University, Toronto.

Group Exhibitions

  • 2016 31st Annual International Exhibition, The University of Texas at Tyler, Tyler (United States)
  • 2016 6e Rendez-vous • Image Exhibition, Palais des Congrès, Strasbourg (France)
  • 2015 Emerging Young Artists, Arta Gallery, Arta Gallery
  • 2015 Prototype II- Identity: Norms & Margins, Special Project Gallery – York University, Toronto
  • 2015 Ameliorate, Gallery1313, Toronto
  • 2014 City Building, Gallery 1313, Toronto
  • 2014 Constellation, Accolade West – York University, Toronto
  • 2014 Drawing Area Exhibition, Special Project Gallery – York University, Toronto
  • 2014 Photography Area Exhibition, Gales Gallery, Toronto
  • 2013 RUCKLE: An Installation Show, Eleanor Winters Art Gallery, Toronto
  • 2013 Bangladesh in Frames 5, Drik Gallery, Dhaka
  • 2013 AUST Intra-University Photography Exhibition-2013, Ahsanullah University of Science & Technology, Dhaka
  • 2012 60 Shots, Season III- Your World, Dhaka Art Center, Dhaka
  • 2012 The Impromptu Show, Eleanor Winters Art Gallery, Toronto
  • 2012 BP Challenge season- II, Life and Beyond, Dhaka Art Center, Dhaka
  • 2012 Bangladesh in Frames 4, Drik Gallery, Dhaka
  • 2011 Bangladesh in Frames III, Drik Gallery, Dhaka
  • 2010 Empowering Bangladesh, Sohrawardi Avenue, Dhaka
  • 2010 Bangladesh in Frames II, Drik Gallery, Dhaka
  • 2009 3rd Friendship Art Exhibition 2009, National Art Gallery, Dhaka (Bangladesh)

Attributes

Passion, Empathy, Curiosity, Creativity, Patience, Perseverance