My Design Journey

 

 

I am Farhana, a Toronto based artist and designer. I believe, a human, in his/her core, is deeply influenced by the context. The connection between this core and context is unique each time, which makes an individual unique. My goal is to understand and support individual needs and work on improving the context and relationships on a greater scale.

I completed my Bachelor in Fine Arts from the School of the Arts, Media, Performance & Design (York University) in 2015. My interests were conceptual photography and abstract paintings where I discussed underlying causes of social obstacles based on age, gender, economy, and religion. I was passionate about doing gallery exhibitions as it gave me opportunities to connect and communicate with the audience for a better understanding of my work. After graduation, I traveled as much as I could, watching and learning diversity and simplicity.

When I returned home to give birth to my child, art in digital form became more convenient to practice. With time I started to dive deeper into digital art and design ideas. In contrast to traditional art, it was amazing to have the option to go back and change directions. In 2019 I got my Graphic and Digital Design Certificate from Parsons School of Design (The New School). I never knew how meaningful and fascinating Typography can be! Also learning to develop and design a product from the scratch was another empowering experience.

I got interested in UX Design because it allows me to go beyond my assumptions when I am researching and provides a direct tool towards a solution rather than just critical conversation.  It finally gives me a career choice where I can tie all my skills together keeping empathy at the core of the process. In 2020 I achieved my User-Centered Design (UX/UI) Certificate from Parsons School of Design (The New School). My journey strengthens my ambition to make the world a better place.