Health App – Case study

CARE: An all in one solution for women’s health 


‘Care’ is an all in one solution for women’s health application that I created as part of my User Research course at Parsons The New School. As the sole UX designer, I designed this project from initiation to prototype test following UX design principles.


2 months


Figma, Photoshop, Airtable, Lucidchart, Miro, SurveyMonkey


Surveys, Persona, SWOT, POV statement, Eisenhower Matrix, Empathy Map, Wireframes, Prototyping, Interviews


The whole process was a cycle of six phases, where the phases fall into three buckets.

  1. Understand –Empathize, Define
  2. Explore- Ideate, Prototype
  3. Materialize-Test, Implement




In this present world, women need to play a lot of roles. While juggling through the tasks, they often compromise to care for themselves. This research is going to provide them an all in one simple yet diverse platform where they can get knowledge, inspiration, and support to live a healthier life. The schedule will cover medication, therapy, grooming, workout, meditation, mealtime, water drinking timeline, menstrual cycle based on general and/or personalized requirements.


Research Objectives:
  • What are the priorities and concerns while they talk about health?
  • What do women need that they aren’t getting from the existing system?
  • What currently frustrates them in regards to their regular health upkeep?
  • Asking them what are the things they do for staying healthy, and why they do that?
  • Investigating the techniques and ways they are seeking to improve their lifestyle?
  • Learning more about their knowledge of health benefits provided by the healthcare system?
Survey :

I have done an online survey on fourteen people with ten mostly qualitative questions.

View the survey


Women were my primary focus as users.

Data Analysis:

I used spreadsheets to sort and analyze all the data to come up with meaningful insights.

  • Almost everyone talked about their schedule and how it is never possible to do everything, every day
  • Most of them talked about the health resources, and how overwhelming it feels to stay updated on a regular basis

The pieces of data were then used to build human personalities. The purpose of personas is to create realistic representations of key audience segments for reference.

Competitor Analysis:

To get a better understanding of the competitor landscape where the majority of the users are currently engaged, I did market research on four popular Apps. Apps are based on direct and indirect competitors. Direct competition refers to a company that offers the same product or service as me and also typically attracts the same target user​. A secondary competition to consider is an indirect competitor, which refers to a business or outlying factor that offers different approaches for customers to reach the same goal.

The Apps are – a period tracking app, a diet, and exercise tracking app, a meditation app for de-stress, and an online scheduling app for grooming sessions. Here are the two most helpful analysis.


Problem Statement :

A Point Of View (POV) is a meaningful and actionable statement, which allows me to ideate in a goal-oriented manner. I used all the data and insights from the research to come up with the final problem statement.


Prioritization Matrix:

I used the Eisenhower Matrix to sort the solutions based on time, importance, and responsible parties. This method is based on his quote  “I have two kinds of problems, the urgent and the important. The urgent are not important, and the important are never urgent.”


Key Findings:
  • For customized resources, we can ask users to make a profile, or uploading a medical health profile can make the process easy, fast, and more accurate.
  • For building an effective health care schedule we can ask to sync work and personal schedules made in google.
  • Advance options for schedulers are important features as well, but it can grow with time and support from other parties.
UX Flow Diagram:

I decided to design only the initial pages, as it is not possible to show the service contents without specialized resources. My main focus is to keep simple and convenient.


Interactive Prototype Design:

Keeping the color and design very basic, my goal here was to first establish a reliable path to guide the user to a solution platform.

View Interactive prototype


In-person Usability tests:

I have conducted two brief in-person usability tests. This is the script I provided before the test.

Empathy Map:

The results of the usability tests were recorded and analyzed using an empathy map.


  • Brand design can be better.
  • When asking for email and password, there is no information on the page about where I am logging.
  • While asking for personal schedule access or medical profile I would like to know more about how I am going to get benefited through these.
  • I would like to see the privacy agreement with the commitments made.


  • The concern about privacy is a natural phenomenon, especially in a time like this when often personal information is being leaked or used unethically by major brands. I need to work on building trust by providing trustworthy agreements and genuine safety service.
  • Once I have improved the design based on current feedback, I can proceed to focus on building the profile and schedule systems. For doing all of these I need an extensive amount of resources from physical and mental health specialists, nutritionists, and workout coaches.
  • In every step, I should keep on testing to understand how the design can be more effective and engaging.